Studio Brief 1. - Initially: A-Z Poster theme Self evaluation.

Unfortunately I was unable to attend college the day when we were receiving feedback on our initial ideas development. However I did manage to receive some brief feedback from friends outside of college time which I found highly useful in my decision making and how I was to move the project forward. The overall feedback on my work was positive; the themes that they felt had the most potential are the 'horror' genre orientated, which I would also agree with. I found that the feedback given on my work allowed me to view my designs in a different light, it was interesting to hear approaches and possibilities that I hadn't previously considered. The process opened my eyes to new and exciting options/directions to take my project. I also enjoyed seeing how others had tackled the brief; viewing their interests and unique approaches.



Self Evaluation:

How effectively do you think you have tackled the first part of this brief? Have you been able to exhaust your ideas? How well have you used research to support the development of your ideas? Has drawing allowed you to visualise your ideas and evolve them further?

Initially, I felt a little stuck with the task. I was excited about the brief but at the same time found that my ideas weren't exciting and unique enough, so found it difficult to generate a large number of designs. I did eventually focus around themes that i felt had good potential and started to work at a quicker pace. I got into a good process of thinking, and visually generating my ideas quickly and efficiently, so towards the end of this task the themes were really beginning to take shape and were much more successful. 
I found that researching was an integral part of the designing process in order to reach the full 26 scamps needed for each theme. I also wanted to approach each theme with as much knowledge as possible about the subject in order to create an accurately depicting and effective poster.
I found that visually recording my ideas really helped in their development; I was able to visually see how the composition, proportions, of my design were working allowed me to make quick decisions in order to expand and progress them further. I also found that often the designs I had down on paper would offer inspiration for new 'scamps'. Given the task was to create a daunting number of 260 drawings, i was forced to work at a quicker pace; admittedly I can be a perfectionist, but once getting stuck into this process i found it much more enjoyable to draw rough sketches than trying to create perfect drawings first time around. The process really allowed me to loosen up my technique.


In light of your feedback, what theme/ideas do you intend to develop into a final deliverable poster? Please describe your intentions for the tone of voice/functionality of its artwork
From receiving feedback and self analysing my work, I have chosen to focus around my 'horror' themed posters. Taking ideas from a few different themes, I aim to create a poster evolving around 'Ghost Stories Of York'. York is my home city, and is considered by many to be 'the most haunted city' in England/Europe. I have also ways been interested and slightly spooked by the many tales told about this historic city; and am intrigued to discover more untold, gruesome stories. I wouldn't say the final poster is going to be horrifying, - more mysterious and spooky, if not slightly disturbing, or uncomfortable to look at. 



Outline briefly how you intend to generate the final deliverable artwork. Consider media, method, design and application. What are the next steps required in development and refinement in your poster?
Considering I have chosen to focus on a spooky/horror theme, I want the final poster to have a haunting and eerie feel. I have chosen to use black ink and brush which I think is an appropriate choice; black to depict the dark and disturbing ghost stories of york. As a media ink is very versatile. I can create a large range of tones, more specifically i think using washes of ink will perfectly describe the ghosts and spooky atmospheres I aim to create. Since my chosen theme has not been explored to a full extent, I will need to do more research to support my designs. I will practice drawing out each letter - experimenting with ways of using brush and ink, before creating my final poster.