Sunday, 17 April 2016

Similar existing products - greek mythology

Beetroot design Group
"Misunderstood monsters of greek mythology."










"Frightening, shocking, strange and unpredictable, the monsters of Greek Mythology are the antiheroes that have inspired authors such as Hesiod, Homer, Plato, Aristophanes, Shakespeare, Wilde and Gide, artists like, Rubens, Goya, Ingres and Picasso and have fascinated countless generations of readers and listeners all around the world. Here, for the first time, the monsters of Greek Mythology get to tell their story! The original myths are coupled by the monsters’ own version of their story, all in sharp and witty original verse by Anastasia Tentokali and appropriately translated for the english version by Fanis Skourtis.The design of the book makes use of a quite old but extremely ergonomic technique in which the content is arranged within a page so that it leaves enough space downwards and on the sides so that the reader’s hand can comfortably grasp it without obscuring the text.
The typography including fonts and text distribution, reminds of classic children’s books of old times that is made afresh by the use of modern technology that allows crystal-clear precision in the rendering of the shapes and the printing of the colors. The printing was made in high-quality Old Mill 130 and 250 gram paper.
Every “misunderstood monster” featured in the book is illustrated accordingly to its “psychology” as this is explained in its “personal account of its story”. The brand new book by Mangel-Wurzel book is lavishly designed and illustrated in smart neo-black-figure style colors in reminiscence of the black-figured illustrations of the Classic Greek Era, interpreted in a new –edgy style."


I absolutely love everything about this book! its such a simple but really clever concept, and provides such a new spin on the ancient greek tales. I think the fresh new out look of 'monsters' created with the use of bold vivid imagery is sure to capture the attention of a young audience. 

At this point i have focused down on greek mythology, and looking at narrative, but i am also really beginning to explore the relation ship and crossover between product and narrative, and its something that seems very relevant within the theme of greek mythology.
This book is a perfect example of the relationship between the two. An exhibition was held which showcased the work of Mangel-Wurzel along with which - giant 3D models / and toys were created to accompany the book, along with a giant interactive wall where children were able to go and interact wit the characters and creatively get involved in creating their own monsters. Promoting a product in this way can really help to expand your audience and engage them. 
I think the possibilities are endless when it comes to narrative - there is nothing stopping me developing characters or stories into the 3D world to further engage and interact with an audience. I am going to continue to look at how product and narrative can merge.

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