Autumn theme research.

We had out first official group meeting and it felt good making a start on a new project with other creatives! I'm really looking forward to working with my group and seeing what skills everyone can bring.
we made noted on what our concept and theme could be evolved around. what could represent autumn.? we agreed to all go away and research into current window displays and trends, and gather back together which out research and ideas.
Notes; where to go from here?

colour palette. - blues, oranges and pinks. - quite pastel tones.
dream like - i like the crisp cold atmosphere autumn provokes. I feel creating a real dreamlike atmosphere composition could be interesting? calming and relaxing combination of colour?
nature based concepts. - i think nature is a huge part of autumn. - deer, rabbits, leaves,






animal themed splays - including john lewis.

Autumn displays

Dream like inspiration

 Autumn colour palette

 Dream like

• narrative exploraqtion. //ideas
  
  idea 1.
  forest coming to life? - mythical - unusual. - 
• girl character - trees, moon,… animals… deer??
• transformation? link with greek history?
• girl being guided by nature - nature beauty. - cold crisp, lights,
• fireflies…. - lamps

choose an existing narrative…

one that appeals to a wide audience… and advertises the store.

• all aspects of the shop?? hints at?? i.e. the lights….

• the three owls
• legends. - greek mythology.
• lost in reality…
• 
  
  - cities. - two sides - night and day.
• at night the below city comes to life - lights up.
• the whole display rotates altered between day and night - the feel changes.

- aumtunm - weather - umbrellas - but floating with person. - magical

wind blown leaves and …cloouds??

large scale house - the products will be smaller than real life - but still recognisable.

• bringing to life some of the key themes present within the website - attracting customers to john lewises interior design branding.

• more detaisl about the set design.
• illustration.
• aspects surrounding the house

technological!!

• lights - at night
• light mapping.
• day time - paper - 3d aspects - layers.

brand development! - campaigning!!

multi channel

different service levels

appeal locally internationally online.

how can we link - dolls house? /the brand 

inspirational schemes - single element that defines a campaign….

passers by instantly get whats going on in the window….

DIGITAL???!!

AUGMENTED RRALITY???

INTERACTIVE??!!??

NEW TECHNOLOGIES!!!!

home electronics fashion

each room lights up separately???

whats gonna make your head turn.

product is KEY!!!

cross category…

omnichannel - doesn't have to be interactive!

insight. of understanding of what competitors are doing to create a distinct look for them. understanding of trend.