John Lewis; The Brief.

Brief analysis - what is it asking?

- analysing the brief:

- This brief is very concept driven.

- we need to develop a concept that consumers can relate to the brand

- the display needs to showcase john lewis in an innovative and exiting/fresh way

- it needs to draw the attention of passers by - perhaps considering some sort of interactive and engaging design.

- Looking into their past branding - particularly their christmas ads, its clear that an story telling perspective has a great impact on viewers, but also appeals to such a wide audience. Perhaps we could develop a new narrative.

- we need to look at technology! i don't think any of us are particularly advanced in this area, but it would be interesting to see how far we can take the engaging interactive aspect?

- need to look into current trends and consumer habits!

Jonh Lewis - Manifesto.

"Purpose

The Partnership's ultimate purpose is the happiness of all its members, through their worthwhile and satisfying employment in a successful business. Because the Partnership is owned in trust for its members, they share the responsibilities of ownership as well as its rewards profit, knowledge and power.

The video 'Employee Ownership, A Shared Passion', explains how our employee owned business model operates in practice, and offers insight and advice to anyone wanting to learn more about this sort of model and its benefits.

Power

 

Power in the Partnership is shared between three governing authorities: the Partnership Council, the Partnership Board and the Chairman.

Profit

The Partnership aims to make sufficient profit from its trading operations to sustain its commercial vitality and finance its continued development, to distribute a share of those profits each year to its members and to enable it to undertake other activities consistent with its ultimate purpose.

Members

The Partnership aims to employ and retain as its members people of ability and integrity who are committed to working together and to supporting its Principles. Relationships are based on mutual respect and courtesy, with as much equality between its members as differences of responsibility permit. The Partnership aims to recognise their individual contributions and reward them fairly.

Customers

 

The Partnership aims to deal honestly with its customers and secure their loyalty and trust by providing outstanding choice, value and service.

Business relationships

 

The Partnership aims to conduct all its business relationships with integrity and courtesy and to honour scrupulously every business agreement.

The community

The Partnership aims to obey the spirit as well as the letter of the law and to contribute to the wellbeing of the communities where it operates."