John Lewis - Past window Displays

- Research into past john lewis displays to get a sense of they're design preferences perhaps?
- but also take not of whats been done before- we don't want to repeat something!
- how successful they've been? - have they appealed to john lewis's family audience?

- A lot of the designs are less extravagant than many designs that i have been looking at. I think although the brief asks us to push the concept, i still feel like elements of simplicity resonate better with their ethos, than some extravagant over the top display.
- Theve also been good at promoting the stores products which is something that is integral to the success of our concept i think! - i particularly like the bear and the hare 3D design that uses home wear tools!
- most of they're successful designs have a strong concept that is emotive and appeals to a wide range of people which is something to consider. Its a way to make the brand feel more exciting and engaging - for example people can connect with characters.

Past john lewis window design - and other inspiration.

3D - craft inspiration