- My collaborative groups final submission boards for D&AD John Lewis Brief, summarising our entire design process from the start of the project to the end result.
- We wanted to keep the boards relatively simple, and aiming not to include too much text as in previous examples of what is desired, images are the priority. However we still wanted to make sure we communicate our process thoroughly so the judges can better understand our concept and ideas. We aimed to be concise and descriptive. overall i think the boards successful communicate our final resolution.
- I think that although improvements could be made, we are all pleased with the final resolution, and feel that it successfully answers the brief, and achieves what we set out to do. Our main concept for the design is strongly based around john lewis's ethos of being a family orientated brand. I think the way we managed to incorporate this identity, as well as showcasing the all of the stores departments will appeal to them. We aimed for our window display to attract customers of all ages by using bold design, and i think the dolls house successfully communicates they're products and in a creative and engaging way that will entice customers into the store.
- In terms of answering the briefs request for the digital age, its definitely been something that we have considered. Initially i was really inspired by all the interactive window displays on the hughstreet, and perhaps this idea of engaging a passer by on a physical level could have been pushed further, however i think our light mapping design is still an effective way capturing an audience and pushing technology. -we also submitted a video of out light mapping along with our boards to show our projecting design.
- We were really keen on keeping the design current. Having access to the future trends website really helped, and inspired our final concept of 'around the house' I feel that our concept was a successful embodiment of current design trends, and autumn themes - The fashion themes were very present within the rooms of the house - being very much inspired by and featuring john lewis furniture. Having a house as our main design means that we are able to consider autumn within the outdoors display surrounding the house.
I have really enjoyed working on this brief and having the opportunity to engage with other practitioners from the college was really nice opportunity. I got on with my group really well and it was interesting to communicate with people that work differently and specialise in different areas of design, i feel that i learn a lot
- There are aspects that i think we could have pushed a lot further however, there are things that we had failed to do when we found ourselves pushed for time towards the end. The main one being the final overall window display! this seemed to be rather overlooked until towards the end. I think people didn't necessarily see it as a priority when we were trying to create the mock up room designs and bring the house idea to its full potential. - so i feel more organisation and distributing of tasks within our group would have been appropriate.
- I Created an illustrated version of how we imagined the surrounding window display would appear which i think framed our house nicely. - but to improve, editing this illustration to include colour, it would have been a much more successful and professional looking design. It would have been nice to try and mock up some practical aspects of this design also.
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