Sting/Sound Deconstruction.

This is a short animation was created for itsnicethat.com. Animated and produced by Animade, with sound by Aaron Lampert.

The video is only a short 45 second sting, and very simplistic in relation to many I've seen, but really effective. For me the main success of this video is the accompanying sound.
very creative - unique noises

wouldn't necessarily put with tose movements -but when you see it really work together

simple type agains white - going through each letter movement

although simple in aesthetics, the movement is really smooth and effortless - but i can see that actually there are a lot more frames than perhaps first appears - for it to be that fluid.

watched without the sound;

- seems to move at a much slower pace - get board easily.

- doesn't hold my attention not drawn to whats going on

-the feeling i got with the sound was totally different, intrigued by what the next letter would be/sound like, seemed last hardly any time 

kept my attention and interest.

simple imagery worked wuite feefctivly - bold . - one letter at a time - focused on that movement - not loads going on — simple is smart.

It's Nice That—Animated sting from Animade on Vimeo.